“But it’s always neutral!”

So here’s the scenario : We’re tasked with producing a quarterly media report which will ultimately end up in the hands of an Asian  governmental client.  I’ve assigned the team and they have started work coding the data when they hit a snag – our client has emphasised the importance of sentiment analysis…but thanks to a combination of journalistic style and media self-censorship in the region everything at first parse comes up neutral.  So what’s the problem? None from a data purist’s perspective…but plenty from the client’s point of view..she’s looking for differentiation, perspectives …some meat.   The team is divided …the purists will have no truck with the idea of ‘tweaking’ the coding – reproducibility is a necessity after all…the pragmatists know they need more.  And so…we need a more useful metric…To be continued…